Designing Interactions

LabandField, led by Sadhna Jain will be directing a group of  students from the MA Graphic Communication Design Course from Chelsea College of Art and Design, and a recent UAL graduate, to participate in an enterprising and socially responsible design project; European Street Design Challenge, held in Paris June 2012. Sadhna will also be mentoring other groups of participants from China, Netherlands, and France during this.

The group is kindly sponsored by the Enterprise Office at CCW , University of the Arts, London. Many thanks Alanah and Elizabeth!
This is an international design challenge project which requires the designers to bring together the most creative and practical uses of communication design and digital technologies for an urban environment application.
We will be sharing the stage with participants from China, Netherlands and France.

The design challenge highlights these important points
*Greater awareness and use of digital technologies, tools, prototyping and open, collaborative methodologies in the design of innovative, sustainable and desirable urban design solutions
*Growth of “organic” understanding and collaboration between designers, resident communities and policy makers; integration of the Cultural and  Industries as a critical regenerative force within the community

The Winner of the Student Design Challenge is:

Andreea Dumuta for her project, “The Dining Little Cubes”

Judge, Nils Kloth from The Mill said, “great idea which was beautifully edited and music and drama work well together. Entertaining and engaging”

See Andreea’s winning project  

Highly Commended

Yi Ju Tsai, for his project “The Lift”

Judge Dan Lockton said, “both the Dining Little Cubes and The lift try to increase social interaction by providing a kind of trigger. I particularly like the way that the Lift interface is explained via the animation, including the opportunity for one lift passenger to help out another person.”

See Yi Ju Tsai’s project below 

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Finally, very well done to all the participants for engaging deeply with the subject matter and finding a personal way to suggest a solution. We greatly appreciated the creative thinking embedded in the work and for many the effort and endurance in tackling the medium of digital film and animation for the first time. Many Congratulations to all that took part!!
Sadhna Jain    labandfield@gmail.com

Kind thanks to the Graduate School at Chelsea College of Art and Design, UAL for supporting this event and Jotta.com for promotions.