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Success for Sean Murphy

Sean_Orta_Print                                                        Illustration by Sean Murphy

MAGDC 2015 student Sean Murphy has been selected as one of four students to work on the Colour, Motif and Performance project led by UAL Chair of Art and Environment, Lucy Orta, UAL Chair of Art in the Environment and UAL’s staff member Zoe Norton from the Centre For Sustainable Fashion, who is a textile designer.

The project involves, creating colour variants and harmonies from over 100 floral and vegetation drawings. The contour drawings, provided by Lucy Orta are based on research conducted on plant species and the Herbelein archive of Zegna Foundation, which includes textile prints dating from the 1850?s to the 1980?s.

The project culminates in a live-performance at the Ermenegildo Zegna HQ in Milan where the students drawings will be projected onto the walls as part of the Milan Expo 2015.

Board Game Design Commission : Social and Graphic Design

Highly skilled designer and illustrator Matt Ferguson, MAGDC student 2015 was selected to provide the design and identity for the board game, “Life is What U Make It”

Competing with fellow MAGDC classmates Matt provided these atmospheric drawings for the physical board game and its component parts as well as the logo and branding.

The board game was created by 15 year old Osmond Gordon Vernon in conjunction with a project called The Agency at Battersea Arts Centre.

“The Agency is all about giving young people from estates in Battersea strategies and networks in order to make their own ideas and projects happen in their own area. Last year Osmond took part in the creative methodology of the Agency to develop a crime prevention board game based on his estate and his own experiences of gang pressure. He pitched his idea to a panel and received £2000 to realise it.”

Both Matt and the MAGDC course felt it was a creatively open and socially important project to involve ourselves with. Through this project Matt has been introduced to the networks and goals of Battersea Arts Centre and its local community, not to mention a 15 year old client! The National press recently interviewed Osmond and Matt about their ideas and ongoing creative collaboration.

Postgraduate Research Project

A small group of MA students from across Graphic Communication Design, Fine Art and Illustration took part in a one week action research project called “The Piece Maybe Fabricated”. The project was awarded a grant from the PostGraduate Communities Project Scheme.

The title “The Piece Maybe Fabricated” originates from American conceptual artist Lawrence Weiner, who wrote the following in his Declaration of Intent 1968:

1. The artist may construct the piece.
2. The piece may be fabricated.
3. The piece need not be built.

Each being equal and consistent with the intent of the artist. The decision as to condition rests with the receiver upon the occasion of receivership

In addition to the above the project asked the following: 

Have new technologies given rise to alternative interpretations of formlessness but remain physical? What happens if we engage the audience with the process of our works rather than a object? How could we interpret ‘fabrication’ conceptually and within the opportunities of our subject specialisms?

The one week project included a presentation by Chelsea Special Collections manager, Gustavo Grandal Montero who was able to show a wide range of original books, drawings, objects and photographs by Lawrence Weiner.

During the week the students engaged in discussions, ideation and final making with a small exhibition, which included interactive works, participatory design, silk screen prints.

Descriptions

Ellis van der Does “The Piece can and can’t be fabricated” The clothing pattern that is depicted on the wall can never be fabricated into a garment. However, if the viewers would take a spray can, spray onto the wall and remove the tape, then a graffiti piece is created.

Violina Ivanova  “Film fabrication” Everything in modern life is fabricated one way or another – reading a book immediately creates a version of it in our minds, whereas someone else’s vision turns it into a script, then a film. The movie ‘Life of Pi’, which contains a lot about the story of fabrication itself, is used as an example of how sometimes all you need to turn imagination into a piece is green screen and script.

Ewelina Skowronska “Silkscreen” Investigating how the silkscreen printing process can be implemented into Weiner’s declaration of intent and how the process itself may change the constructed piece.

Jonathan Slaughter “Conjoined statements” An accumulation of sufficient abrasion to remove enough of an opaque surface to let light through with more intensity. Two minutes of spray paint directly upon the floor from a standard aerosol spray can.

Yayah Yang “Done without” Everyone is a mirror and everyone can fabricate a piece of work in their own way, even though it may not make sense.

Designers Collaborate with Business Entrepreneurs

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6 MAGDC students were selected to work with HULT Business School London for a two day immersion into Design thinking and Business processes led by highly experienced professional engineer and designer, Gregory Poletta.

An intense two days introduced students to collaborative team work with the aim of learning how these two disciplines could share expertise and knowledge in the context of entrepreneurship and contemporary business practices.

The rigour of the design and business process was balanced with the space to propose an inventive new idea for an every day design object. Pulling together visualisations, design research, business models, marketing plans etc, each ‘pitch’ had to demonstrate how it could excite the public, satisfy commercial markets and sustain itself economically. A fantastic learning opportunity which asserted the role of designers in a business process and great insight about business for MAGDC students.

Read comments by MAGDC participants here..

Margarida ” It was a very valuable experience in which we got to meet business students with very different insights from ours”

Matt ” The process was insightful and allowed me to learn about startups and the methodologies used to create new products and companies”

Ellis  i learnt to “Think ahead: If you come up with a good idea, think of the next step in advance (growth and scalability)

Violina “The collaboration with the business world, and made me appreciate my role as a designer in a multidisciplinary team”

Guilia ” Teamwork was an unquestionable request and dealing with students from a completely different environment, with completely different backgrounds, was very stimulating and sometimes exhausting in the same time.”

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