LabandField, led by Sadhna Jain will be directing a group of students from the MA Graphic Communication Design Course from Chelsea College of Art and Design, and a recent UAL graduate, to participate in an enterprising and socially responsible design project; European Street Design Challenge, held in Paris June 2012. Sadhna will also be mentoring other groups of participants from China, Netherlands, and France during this time.
The group is kindly sponsored by the Enterprise Office at CCW , University of the Arts, London. Many thanks Alanah and Elizabeth!
This is an international design challenge project which requires the designers to bring together the most creative and practical uses of communication design and digital technologies for an urban environment application.
We will be sharing the stage with participants from China, Netherlands and France.
The design challenge highlights these important points
*Greater awareness and use of digital technologies, tools, prototyping and open, collaborative methodologies in the design of innovative, sustainable and desirable urban design solutions
*Growth of “organic” understanding and collaboration between designers, resident communities and policy makers; integration of the Cultural and Industries as a critical regenerative force within the community