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6 MAGDC students were selected to work with HULT Business School London for a two day immersion into Design thinking and Business processes led by highly experienced professional engineer and designer, Gregory Poletta.

An intense two days introduced students to collaborative team work with the aim of learning how these two disciplines could share expertise and knowledge in the context of entrepreneurship and contemporary business practices.

The rigour of the design and business process was balanced with the space to propose an inventive new idea for an every day design object. Pulling together visualisations, design research, business models, marketing plans etc, each ‘pitch’ had to demonstrate how it could excite the public, satisfy commercial markets and sustain itself economically. A fantastic learning opportunity which asserted the role of designers in a business process and great insight about business for MAGDC students.

 

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