MA Graphic Communication Design – Themed Groups

Here you will find visual examples and case studies which help to describe different approaches to the study themes 

Each theme can be interpreted in many different ways; it depends on your point of view, or the cultural background of the designer etc. We welcome new interpretations of the themes with each new group of students.

 Theme 1: Proximities and Encounters 

Enforced closeness between people and environments occurs as a direct result of migration, localised change, changing infrastructures. What is the role of Graphic Communication Design in the event of spaces collapsing or overlapping?

How will designers respond to the new ideas of intimacy of the body, home and materiality in their future work?

How could we creatively exploit the different combinations of media platforms within Graphic Communication Design in the pursuit of re-connecting to the past, and which experiences would be valuable?

Case Study. Credit:Miranda July – ‘Somebody App’   Source: MiuMiu Channel, Youtube

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Credit:Sean Murphy  – ‘StoryBoard 1.0’ Graduate from MAGDC Chelsea College of Arts. An interactive story making machine allowing participants to build a story via mood, expression and genre.

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Credit: Graduate from MA GDC Course Chelsea College of Arts – Project: Counter Cartography. Example visualizes the growth of industrial factories in an area of China, and its impact on nature and living spaces

Theme 2 : Mobilising the Studio

What types of creative opportunities emerge when the designer operates from within the space of the audience?

In what ways can creative curiosity grow as a result of operating through a series of transitional spaces and improvised resources?

Will ideas of creative co-creation (like the new wave of independent publishing ) continue and extend to other forms and outcomes and what impact will it have on culture?

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 Case Study: Credit: Anthony Burrill ‘Timeless’ screenprint posters for Experimenta Festival in Lisbon.

Source : Eye Magazine

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Credit: Sakurako Okabe, ‘Fragmend’ Graduate from MAGDC Chelsea College Of Arts. A mobile workshop for the public exploring the pleasure and power of revitalization

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Credit : Juhi Vishnani, ‘Macroscope’ MAGDC Chelsea college of Arts. A Zine magazine set to infiltrate the mainstream journalism within India


Theme 3: Materiality and the Post Real 

What are the new definitions of materiality which, arise through hybrid forms, digital and analogue and how can Graphic Communication designers respond to this ?

How can Graphic Communication Design cultivate new ideas of interaction through a greater use of materiality ?

How can expressions of ‘reality’ change as a result of mixing and altering different virtual and physical material forms?

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Credit: Mariana Salzar Riveros ‘Hands Untangling Traceable Perspectives’ Graduate from MAGDC Chelsea College of Arts. New ways of visualization to explore the relationship of hands with tools for the future. Source

Credit: Ellis van der Does ‘The Assembly Line 3.0’ Graduate from MAGDC Chelsea College of Arts


Case Study. Credit: Revital Cohen and Tuur van Balen- ’75 watts’  Video Trailer “In 75 Watt, a product is designed to be made in China. The object’s only function is to choreograph a dance performed by the labourers manufacturing it.” Source:

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